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Building up a neighborhood, one shop at a time : Hong Joo-seok’s brand Urbanplay helps create community in Seoul

코리아중앙데일리
2020-04-26


Hongdae and Sinchon, two of the liveliest business districts in western Seoul, are usually filled with young people on their way to the many universities in the area or meeting up to eat, drink or shop with friends.

Hongdae, the area near Hongik University, was once filled with artists and musicians, but with more people visiting the neighborhood beginning in the early 2000s, it was soon taken over by franchise cafes and restaurants.

It eventually transformed into a commercial district without its own distinct characteristics. Monthly rents began to shoot up, and the artists and creators that contributed to making Hongdae into such an energetic neighborhood fell victim to gentrification in the early 2010s.


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㈜어반플레이

대표이사 홍주석 | 사업자등록번호. 105-87-96063
서울특별시 서대문구 연희로 5길 22, 2-3층

TEL. 02-3141-7977 | FAX. 02-6008-4735


© URBANPLAY All right Reserved

㈜어반플레이

대표이사 홍주석
사업자등록번호. 105-87-96063
서울특별시 서대문구 연희로 5길 22, 2-3층 | TEL. 02-3141-7977 │ FAX. 02-6008-4735